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Head Lice INFESTATION?!

I recently met a mother of school-aged children, and she is concerned about her children getting head lice. She said she thought the use of the expression “infestation” made it seem so much worse than I was trying to convince her it really is. Her comment resonated with me and confirmed my personal mission to continue to educate people about the reality of head lice, including methods that will help to prevent a full blown case (notice – I learned something from that conversation too – no use of the word “infestation” as I think that perception is everything).